We’re kind of obsessed with these dramatic pictures of body-painted yogis, posing as human motorcycles in a promotion for the Progressive International Motorcycle Show. The photos are beautiful, powerful and show the strength of yoga’s practitioners (despite being maybe the tiniest bit oversexualized).
The idea for the photos came from creative advertising firm i.d.e.a. Painted by professional bodypainter Trina Merry, the yogis involved bent their bodies into dramatic forms to make the shapes of three different motorbikes. Trina said in a behind-the-scenes video:
“It’s really important to know – how does a body bend? What muscles in that person’s body are strong, what are their personal attributes that make them so key to that engine or that wheel or that handle bar. Everybody is so important in their shapes that are just natural to them.”
Sports reporter Erin Bates posed as the motocycle rider in the photo, and was also nude, painted with body paint.
These photos are mesmerizing: They show the strength of athletic, graceful women’s bodies, honed by hours of yoga. Maybe they’ll also help bring an awareness of yoga to a different audience (Not that motorcycle enthusiasts can’t already be yogis, but more yoga in the world is always a good thing!). Also, I’d love to know more about the yogis who posed as the motorcycles. How were they chosen? How long did they have to hold the poses?
There’s also something that seems a little bit oversexualized about the pictures, despite their obvious artistic power. It appears that all of the people who made up the human motorcycles were women…was this because of concerns about using both men and women together (posing naked in close proximity), or was it just because women’s bodies can be construed as more attractive and more normal to use in advertisements? Granted, the nudity in these photos is covered in body paint and not at all gratuitous, but I do wonder. Regardless, the photos are still gorgeous.
What do you think? Are these photos beautiful works of art that highlight the power of yoga or do they capitalize on women’s bodies?
Photo: YogaDork via Jam Photos