The Ontario Medical Association really, really wants to curb obesity and discourage people from eating junk food. And although what they’ve come up with is pretty nauseating, we have to give them kudos: Instead of going the ever-popular fat-shaming route, they’re taking cues from the arguably more successful anti-tobacco campaigns to create anti obesity ads that mimic the labels many countries have put on cigarettes. They’re totally disgusting, but…they’re far kinder than close-ups of sad, fat families, and we’d bet they’ll be more successful, too.
We’ve struggled with many anti-obesity campaigns in the past: While childhood obesity and rapidly rising rates of obesity-related diseases like Type 2 Diabetes are undoubtedly a concern, most of the public health announcements we’ve seen highlight sad-looking fat kids, or remorseful obese adults. The result isn’t to educate people about health or diet, as it is to reinforce one of the last acceptable forms of bullying: Fat-shaming. And that’s not really helping anyone’s health.
So we’re grateful that someone is thinking beyond fat-shaming and nasty assumptions about health and diet based on size. But do you think OMA’s ads are more effective? Check them out and tell us what you think:
via Health Habits