Ohhh, boy. Critics have already been down on the Kardashian sisters’ new plus-sized clothing line for … well, being a plus-sized clothing line from the Kardashian sisters. So this reallyÂ isn’t likely to help matters: It apparentlyÂ features pieces ranging in the oh-so-uncommonÂ sizes ofÂ 8 to 16. Wait, what?
Look, I know that in hyper-couture terms, size 8 may be consideredÂ ”plus size,” but in “average western woman” terms, size 16 just barely is. As Mary Fischerat the Stir very sensibly asks: “Why can’t they just deem this new line to be ‘regular’ sized or something like that instead of throwing an unnecessary plus label on there?”
Actually, IÂ don’t really care what the Kardashian sisters call whatever size clothing they make (this is our unicorn-sized line! and this is our perfect bitch-sized line!), but it certainly seems like a bad business move for ladies who have ostensibly built their strange careers on being saavy businesswomen.
It’s also confusing, because the line is only being sold in the UK, where a size 8 is the equivalent of an American size 4. And the quote about “size 8 to 16″ appears in a British newspaper. Does that mean that in American terms, the lines runs from size 4 to 10?!?