Daily Fail: ‘Extreme’ Corset Holds Back Bulges With Power Of Avalanche Safety Netting

The Daily Mail is advertising ”high-tech, extreme corsets” for ladies looking to “(cash) in on this season’s hourglass trend.” Made by Italian company Oh My Corset!, these babies are constructed from the same material used in race cars, avalanche safety netting and scuba gear. Like wearing a sexy wet-suit! 

No wonder they’re already beholden to “a host of” famous fans.

“The pressure to maintain a perfect figure has driven women to embrace a trend previously reserved for period dramas,” the Mail informs us.

“The old-fashioned one-time wardrobe staple is still the simplest way to achieve a smaller waist and stomach while creating curves where they are needed.”

Yes, ladies, for just £325 to £940 apiece you can fight pesky extra pounds or bothersome things like having a rib cage with the power of the mesh made to hold back avalanches.

Or you could, you know, remember that we live in 2012 and women stopped wearing corsets for several good reasons. At least most of us did.

Photo: Daily Mail screen grab 


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    • Thursday

      What a reductionist, pointless article on a complex and intriguing topic. This was nothing but an exercise in sarcasm. You should go write for the Mail.

    • AlexaFaie

      Yeah, there were reasons why women stopped wearing corsets.

      1. WW1 meant that resources such as steel became scarce. Factory production of corsets practically ceased because the steel was being used for arms and ammunition and other such things. Women were even encouraged to give the steel bones away to help the cause. Therefore, once a corset wore out, there was less opportunity to have it replaced.

      2. Following on from this, women were now taking over the roles of men whilst they were away at war. This meant that clothing had to better suit what they were doing. Huge petticoats and crinolines and bustles wouldn’t work well in a factory setting.

      3. Fashion was also changing towards a slim figure – think of the 1920s flapper with her bound flat boobs and overall boyish figure. Corsets were still worn but became very longline underbusts to attempt to smooth and reduce the size of a lady’s hips but without doing much to visually emphasise the waist. Fashionable silhouettes changed and no longer required such a sturdy undergarment for the outer clothes to have the right shape on the body.

      4. Later on, with the invention of such fabrics as lycra and spandex, corsets evolved to become girdles and later what we today just call shapewear. During the New Look period, corsets which nipped in the waist came back into fashion, but many women got the nipped in look from lightly boned girdles.

      Corsets never really disappeared. Vollers, a well known corset company based in the UK has been producing corsets since 1899. That’s 114 years of trading. If corset wearing had stopped completely, the company would NOT have lasted anywhere near as long as that.

      Corsets were not this object of oppression most people think they are. A lot of men were actually against corset wearing and a lot of women who were suffragettes were appalled by the thought of not wearing a corset. Women in the womens rights movement who didn’t wear corsets or who adopted the new “health dress” actually somewhat slowed the progress of the movement because respectable ladies did not want to be associated with women who were “slovenly dressed”. Women corseted because other women expected it and it was the height of fashion.

      Today? Well we women are free are we not? So surely we should be allowed to CHOOSE what we wear? If that choice involves wearing a corset, then that should be fine. Trying to say that its un-feminist to wear a corset is silly. The feeling of power and the self-esteem boost you can get from wearing a corset is amazing, even if worn with no reduction to your natural waist. That feeling of being hugged all day and of being wrapped in a sturdy armour. Add on to that the way it can shape the body, how it can give hourglass figures to those who are not naturally blessed with them. They improve posture, reduce back pain and are just generally awesome. I adore the feeling and shaping I get when I wear a corset. Why should I give that up because were are in “today’s day and age” of equal rights? I have just as much right to choose to wear one as you have to choose not to wear one. The same right as choosing whether or not to wear a bra, or trousers instead of a skirt. I’m a very stubborn person and won’t do something just because someone wants or expects me do act in a certain way to please them (or society at large). I dislike the connotations that if I wear a corset I must have been forced to by a man or that I want to go back to a time where women had no rights. Its over-thinking things. A corset is simply a garment!! It just happens that it is capable of taking inches off your waist for the duration of wearing it and so can create a figure you might not normally have. And get this – all without surgery or crazy diet and keep fit schemes. What’s not to love about a good custom made corset?

      • AlexaFaie

        Also, corsets don’t get rid of your rib cage. The majority of corsets nowadays are patterned so that there is no reduction over the ribs at all (at least over the fixed “true” ribs, the floating ribs as the name suggests move freely back and forth and any compression over them does no damage if done slowly and properly).
        The reduction is on the waist. A properly fitted corset won’t do anything other than hug the ribs. Its a common misconception that they are some kind of torture device which crushes your ribs or stops you being able to breathe. It probably stems from reading Victorian accounts the wrong way. Medical reports which said that a bone broke and pierced the lungs were referring to the whalebone used to bone corsets at one point in their history. Whalebone is actually “teeth” from a baleen whale and is made of the same stuff as nails and hair, acting as a filter for the whales as they aren’t true teeth. It can be brittle and prone to breaking. If that happened its easy to understand how a bone could puncture a lung. Today, corsets are made with steel bones which are much much much stronger and far far far less brittle. Plastic bones may snap in a similar way to whalebone, but as anyone who knows anything about corsets will tell you, plastic boning is not suitable for corsets with any reduction at all. It warps when warmed up to body temperature and so won’t smooth problem areas, but sort of wrap around them and highlight them.

    • http://twitter.com/modchen dr. angelface

      my goodness, this writer sounds insufferably fat.

    • Scarlett’s Corsets

      Since when has the hourglass look been out of fashion? No time recently – http://corsettraining.net/corset-training/inspiration-for-your-corset-making