Twilight star Christian Serratos PETA ads feature the actress dressed in lingerie and face paint for Dia de Los Muertos (Day of the Dead). The ad is benign compared to PETA’s other campaigns (we were more horrified when they called women’s public hair ugly), but it’s still selling vegetarianism with sex appeal. The primary slogan, “Respect Life: Go Vegetarian,” is pretty basic, but given that the ad looks like a Victoria’s Secret Halloween Special, it’s kind of hard to swallow.
In a short video made for the campaign (below), Serratos explains that Dia de Los Muertos (Day of the Dead) inspired her latest campaign with PETA (because eating meat = death), and urges viewers to educate themselves about how to go vegetarian. She also explains that while she understands why people don’t want to look at videos of animal cruelty, she thinks it’s important that people open their eyes to what’s happening in order to effect change:
I have to be that girl that forces my friends to sit down and watch these videos and gets them kind of like wanting to get on that mission with me.
But does she have to be that girl who gets nude for PETA?
PETA’s orders to respect life, and statement that ”your body shouldn’t be a graveyard” might be good ones, but I don’t think women’s bodies should be used as billboards, either. Until PETA starts respecting their spokeswomen as much as they respect animals, their message is lost on me.