The Cooking Channel Is Taking Vegan Mainstream (Hopefully) With Jason Wrobel’s “How To Live To 100″

If the slate of vegan celebrities, cookbooks, restaurants, and chefs isn't enough to push it over the tipping point, The Cooking Channel is doing their part to push veganism into the mainstream this Sunday, with their new show, "How To Live To 100." Led by celebrity vegan chef, Jason Wrobel (whose Youtube videos are already a sensation online), the show could be more than just a resolution-helper for the temporarily healthy: It really is the first big cooking show to center around veganism--not weight loss or cutting calories with aspartame--and we're hoping that it succeeds.
If the slate of vegan celebrities, cookbooks, restaurants, and chefs isn’t enough to push it over the tipping point, The Cooking Channel is doing their part to push veganism into the mainstream this Sunday, with their new show, “How To Live To 100.” Led by celebrity vegan chef, Jason Wrobel (whose Youtube videos are already a sensation online), the show could be more than just a resolution-helper for the temporarily healthy: It really is the first big cooking show to center around veganism–not weight loss or cutting calories with aspartame–and we’re hoping that it succeeds.

In a recent interview with Eco Vegan GalWhitney Lauritsen, Wrobel explains that he sees the show as a “first step in bringing longevity ingredients, simple plant-based recipes, and getting people excited about making this food, trying it maybe for the first time, and introducing a mainstream audience to a more healthful fun and exciting way of eating.” He says that each half hour episode will be “part cooking show meets sitcom” and will also involve him going into other restaurants and making healthier, vegan versions of their classic recipes. He also adds that he’ll be making vegan recipes and raw food recipes, using organic and non-GMO ingredients.

Several YouTube channels and websites have taken a stab at all of the above, but this time we’ll be seeing it on a major TV network. The Cooking Channel was created as a “hip” spinoff of the Food Network–no Paula Deen or Guy Fieri–but it’s by no means a healthy living network, so the introduction of an entirely plant-based show is definitely a big step towards bringing vegan cooking to a mainstream audience, like Wrobel says. And, for those of us who are already hooked on kale salad and raw lasagna, this might just be the antidote to all the bacon and burgers we’re stuck watching on our other favorite cooking shows.

Can’t wait to watch.

Check out Eco Vegan Gal’s interview with Wrobel for more info about the show:

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Photo: The Cooking Channel

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    • http://twitter.com/thesocialfoodie Josh Hersh

      Soo excited about this! Thanks for sharing!

    • http://www.facebook.com/libby.bretthauer Libby Bretthauer

      I’ll be watching!

    • GeenaDeana

      Well well. His mother has a vegETARIAN sandwich line in Portland. When our vegan sandwich line hit the shelves and became a massive hit people from Higher Tatse harassed us until we were forced to remove it from all the stores in portlan. TRUE and many business associates witnessed it.Karma baby

    • HaystackB

      Well well. His mother and friends harassed a competing vegan sandwich line off the shleves of stores in Portland back in 2006. Viscious people.

    • http://www.facebook.com/libby.bretthauer Libby Bretthauer

      Ok, I watched… And was really disappointed. I was really hoping I could encourage my family to watch this show and discover some great plant-based recipes to help them start eating healthier. If this show convinces one person to try vegan recipes, I will be shocked.

    • http://ecovegangal.com/ Eco-Vegan Gal

      Thank you so much for your support in sharing this! Can’t wait to hear your thoughts on the show!

    • Plant_Based_Living

      First show is terrible, at first I was convinced it was mocking a plant based diet. When trying to provide an alternative to the status quo meat based lifestyle the last thing you should do is portray and promote somewhat suspect and sensationalist claims about health. I am not impressed and doubt this will do much to convince folks to move further towards a plant based diet. Guy needs to tone it down about 42 notches.

      Also, having been to Leon’s in Decatur on occasion for drinks with friends, I wouldn’t consider it a vegan destination at all unless they have recently “upgraded” their menu. They’re a bit too proud of their “bacon in a glass” for me.