Al Roker has probably been all over your TV talking about his new book, “Never Goin’ Back: My Weight Loss Journey.” And in the past 24 hours, he has splashed all over our internets, thanks to the now infamous story of how he pooped his pants at the White House, as told in a Dateline interview that aired Sunday night. And you know what? This might actually be the smartest marketing strategy we’ve ever seen for a book about weight loss.
“I probably went off and ate something I wasn’t supposed [to]” Roker told NBC’s Dr. Nancy Snyderman, referring to the dietary guidelines he was given after having bariatric surgery. ”And I was walking to the press room, and I thought I had to pass a little gas,” . “And I thought, ‘Who’s going to know?’ Only, a little something extra came out.”
Dr. Snyderman responded with a clinical shrug: “You pooped in your pants.”
“I pooped my pants,” he confirmed.
The moral of the story seems to be that you have to be vigilant about what you eat after bariatric surgery…or else you might shart/have the best fodder ever for marketing your memoir.
Roker has also done some more conventional marketing of his book: He’s demo’d his green smoothie recipe, and in the same Dateline episode, his nutritionist helps explain how he keeps the weight off. But none of that makes us want to read his memoir more than knowing he’s willing to share a story about pooping his pants with the entire country.
For those of you who are more grossed out than intrigued, Roker offered an explanation on Facebook:
Folks need to know the lengths people will go to lose weight. A bypass is no easy answer and has a lot of consequences; some embarrassing,some lethal.
And he’s right: There’s a serious side of the story. But what’s really going to sell his book is his willingness to talk about the taboos of weight loss, which are that it’s not all fun and games. Especially not when you’re losing over 100 pounds. Smart guy, this Al Roker. It’s almost like he’s been working in media his whole life.