• Fri, Jan 11 2013

Drinking Mirror App Shows What Alcohol Does To Your Face

424802_10150578744207696_1018433980_nEven if you don’t think you drink too much (hey, we all enjoy kicking back with a glass of wine from time to time–or every night), a new “drinking mirror app” shows you exactly how this alcohol could be taking a toll on your face.

Deeper wrinkles, red cheeks, weight gain…those are some of the not-so-pretty side effects of drinking that the Scottish government wants you to know. As part of their “Drop a Glass Size Campaign,” they are encouraging women to think about the health effects of consistently drinking above the recommended alcohol guidelines. (Seems kind prejudice to us that they would focus on just women, but according to the campaign, they are targeting females with this approach because we tend to respond more to vanity issues.)

mirrorTo do so, they have released a mobile app called the ”Drinking Mirror” app, which lets you upload a photo of yourself to see how your face could age in 10 years if you keep drinking at your current rate. The app is available only for Android-powered devices, although an iPhone version is said to be coming out shortly. A Web version is also available for anyone to use.

Even though this campaign is only in Scotland right now, it’s something that could apply to women everywhere. According to the CDC, 14 million women in the U.S. are binge drinking (that’s more than six drinks at a time) each month.

Even if you don’t drink that much, it’s recommended that women should not consume more than two to three drinks a day (about a 175 ml glass of 13% wine).

Their goal is to get women to cut back on binge drinking and heavy alcohol consumption. And judging by the faces shown on their drinking mirror app, this just might do the trick.

Want to give it a try? Check out their website for details.

Do images like this scare you and make you want to drink less?

Photo: Facebook.com/drinkingandyou

 

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  • http://www.facebook.com/profile.php?id=36410161 Jacquelyn Joan

    Wow, what BS! I don’t drink alcohol at all, but I think it is SO sexist to target women & make a health issue into a body-image issue! Eff whoever started this campaign & their “good intentions”. There are plenty of reason to stop or cut down drinking; wrinkles & weight gain should not have to enter the conversation. Now women are told to add more beauty-anxiety onto their socializing. Men can have a glass of wine or bottle of beer to de-stress, but now women are supposed to have stress-inducing thoughts about being ugly while they’re trying to relax??!

    • SdH

      Seems like you didn’t fully read the article, it clearly states women are targeted because they are more likely to respond to a campaign that plays on appearance. Anyone who tries to argue this hasn’t looked into supporting (and proven) research much at all. As for the addition of “beauty-anxiety” and “stress-inducing” thoughts, while “trying to relax”, I will again point to where the article clearly states this app and the Scottish Gov’t is targeting drinkers above the recommended guidelines and/or binge-drinkers. Ergo, these sort of effects are not applicable to the types of drinkers that enjoy a glass of wine to relax.

      Cheers!

  • Fabel

    I think it’s partly genetic, the thing that causes women (and men) to age in that manner. But it IS sort of scary!

    I agree that the targeting is sexist, though. I mean, if they’re going to do this—why not have pictures of men, too? Men can be just as vain, & I know a few who’d be horrified. Why does everyone assume men don’t care how they look as they age?

  • Bosworth

    But it doesn’t make any sense. They are comparing one picture that is supposedly 10 years younger than the other. Seems to just show the process of aging, nothing to do with alcohol consumption.

  • Lilac

    A really good comparison is between me and my sister. She has been drinking since she was 14 (illegal) as a way to cope with our dad abandoning the family. Although she is only 3 years older than me she looks terrible. More like she is 40 than 30.

  • fearfree

    Actually, while I don’t mind the effort, it seems to me that this is yet another way to escalate fear of aging, which is inevitable and healthy. Fact is, none of us knows what we’ll look like in ten years, or even if we’ll be alive or healthy. I think the ten-year timescale is just as likely to drive people TO drink rather than away from it.

    What if we normalized aging and instead focused on health at every age? Rather than making aging a fear tactic? We should be lucky enough to live so long as to look older!

  • EKS

    Binge drinking is defined as 4 drinks in a 2 hour time period for women (5 drinks for men), not 6.

  • no sphincter lips here

    I think it’s smart to hit em where it hurts. It was vanity that made me stop smoking after several years and it’s vanity that will keep me from destroying my health with booze. Good on em.