Allanna Maiden, whose mother Debbie Barrett, is a breast cancer survivor, created a petition that garnered over 118,000 signatures. Reportedly, Victoria’s Secret execs caught wind of it and thought it was a great idea. In response, the company invited both Alanna and her mother to meet with Tammy Roberts Myers, Vice President of External Communications for VS’s parent company Limited Brands.
I wasn’t really sure what to expect from it, but it’s good to know that I’ve caught the ear of somebody who’s higher up in the company and really seems like they’re interested in finding out more about this.
Allanna and her mom were also invited to Limited Brands headquarters in Ohio to meet with Victoria’s Secret execs and to show them firsthand what it’s life for a breast cancer survivor to go bra shopping. Alanna and her mother hand delivered the signatures from their petition, which included lots of touching personal stories and experiences from breast cancer survivors and their friends and family.
A company spokesperson said:
We celebrate those who champion the fight against breast cancer. Ultimately, we are working toward celebrating the day when breast cancer is a thing of the past. In the meantime, we are listening and learning to understand if there are additional ways for our company to continue to extend its support.
Honestly, news like this gives me back a little bit of faith in humanity (not to mention grassroots activism). I’m pretty cynical about corporate America, but if lingerie becomes more readily available to mastectomy survivors because of one woman’s petition, I’ll have to change my curmudgeonly attitude. It’s so refreshing to see a company actually respond to a customer and want to make a product or service better. Let’s just hope Victoria’s Secret actually follows through and gives breast cancer survivors the affordable, pretty and wearable bras they’ve asked for.
Photo via change.org/survivorbras