Fashion designer Marc Jacobs has been named creative director of Diet Coke for one year, in celebration of the drink’s 30th anniversary. A smart move for an iconic brand, but I’m surprised to hear that the equally iconic designer (known for his commitment to fitness and an all-organic diet) is willing to join forces with a soft drink company.
Marc Jacobs has long been known for his obsessive devotion to fitness and health (in the past, he reportedly spent two to three hours a day at the gym), which is why I’m surprised to see him teaming up with Diet Coke. I wonder if he actually drinks Diet Coke, or any soft drink, for that matter. He still smokes, so we know he hasn’t given up all his vices, but something tells me that a man who is so outspoken about the way that eating healthy and working out changed his life wouldn’t put something with a chemical named aspartame in his body.
Carbonated water, colour (caramel E150d), sweeteners (aspartame, acesulfame-K), flavourings (including caffeine), phosphoric acid, citric acid. Contains a source of phenylalanine.
But Marc Jacobs isn’t the only well-known person to recently team up with a soft drink brand: Beyoncé and Taylor Swift both recently inked deals with Pepsi and Diet Coke, respectively. It’s pretty clear that for celebrities, the prestige and money (Ok yeah it’s probably about 90% about the money) associated with these brands is more important than being a role model for healthy living. I’m sure Marc will do some cool things with the brand, but I wish he’d kept his creativity and innovation to fashion and clothing, rather than bringing it to the world of junk food.
Photo: Vogue via Diet Coke