As we’ve heard from breast cancer survivors before, finding clothing that fits well after a mastectomy or double mastectomy can be very tough. Coupled with the emotional changes that a survivor goes through, these frustrations can be extremely difficult to come to terms with, as they’re a constant reminder of the traumatic experience that person has gone through. Women are trying to change this, though, such as Alanna Maiden, the daughter of a breast cancer survivor who petitioned to Victoria’s Secret to create a mastectomy bra. Now, there’s also Alloro, designed by two women who are on a mission to improve the self-esteem and easiness of shopping for breast cancer survivors everywhere.
The Alloro Collection, co-founded by Christine Irvin and Laurel Kamen, was created when the women noticed the distinct lack of clothing for women who had had mastectomies done. After Kamen underwent a double mastectomy in 2011, she realized just how terribly difficult it was to find clothes that would flatter her new shape. There wasn’t any sophisticated clothing nor specialty stores for such a dilemma despite the hundreds of thousands of women who hold this same concern each year. As a result, Kamen paired up with Irvin to create the Alloro Collection.
“Cancer drains the color out of women’s lives, and we want to put color back into women’s lives with this collection,” said Kamen. Additionally, the founders note that cancer drains the money out of women’s bank accounts, and that there needs to be more research done to help them. Therefore, the pair of women also decided to add a charitable element to the line.
“We always envisioned Alloro as a way to raise money for breast cancer prevention and research,” said Irvin, “and plan to donate 25 percent of profits to those related organizations.”
The first of these aforementioned organizations to receive money from Alloro’s sales will be the Prevent Cancer Foundation, which offers community outreach programs, prevention measures and even something called a “Mammovan,” which is a mobile mammography unit. Said the Foundation’s president and founder Carolyn Aldridge:
“The Prevent Cancer Foundation is proud to partner with Alloro. Breast cancer is a cruel disease; it affects millions of women worldwide who must face physical, psychological and financial challenges related to breast cancer and its treatments. We are pleased to team up with Alloro in this effort.”
While it’s obviously great just to see such specialty clothes for women who have had mastectomies and have been dealing with the stress of breast cancer, it’s also truly wonderful when a company decides to help people as much as possible in whatever way they can. Because of this, Alloro seems to be an excellent company, and I hope they see a whole lot o’ success.
Photo: stevendepolo / Flickr