It’s more clear than ever that fat shaming goes way, way back in advertising with a few Grape Nuts ads that have recently resurfaced online. In the one above, a woman winks at the viewer because she is deemed the “right size,” while a woman heavier than she is stares on longingly, totally covered up and without an ounce of happiness in her eyes.
It’s these types of ads that not only state one body shape or size is better than others, but also pits women against other women.
The problem here is that women (A) should not be competing with their teenage daughters and (B) should not be competing with one another at all and (C) there is no “right size” for multiple people — every human being is different, and we all are healthy at a large range of sizes. Insisting that we should stay at one particular waist number because that’s inherently superior over any other is ridiculous.
On the one hand, fat shaming isn’t quite this blatant on a regular basis these days as it is in these Grape Nuts ads. On the other hand, it’s still very prevalent and still negatively impacts the individual body images of many women and men every day — it’s just more subtle about it. Until we completely stop valuing looks over health, the cycle of shaming-then-buying-then-devaluing-once-more will continue.
[via Found In Mom's Basement]