Vegetarians and vegans, rejoice! Burrito fast food giant Chipotle is adding tofu to its lineup. By the end of July, restaurants will add a tofu option called “sofritas” in place of meat selections for burritos, tacos, salads and burrito bowls. If you’ve been paying attention to fast food this year, you may already know about the sofritas menu item, but previously, it was being tried out exclusively in its San Francisco franchises. Due to its success, Chipotle will be expanding the sofritas menu to more stores in more states.
Steve Ells, Chipotle founder and co-chief executive officer, told Bloomberg Businessweek:
“We’re expanding the Sofritas test to include our restaurants in the Pacific Northwest this month, and we’re considering additional markets this fall, when we expect additional supply to become available to our tofu.”
Though I somewhat detailed my past negative perceptions of Chipotle, I must admit that since I came to New York City to work in an office and can’t make my own lunch at home quite as easily, I wind up opting for Chipotle once every month or so. It’s been surprisingly great to get a burrito bowl with guacamole, rice, beans and the like. But many of my coworkers are vegan and vegetarian, and therefore cannot eat any of the protein options besides beans. Adding tofu is a smart move for Chipotle, as it will not only add options for existing customers, but also make more people interested in what it has to offer.