Are you the next “organic idol?”

In a twist on the old school idol the The Organic Institute is looking for its first-ever consumer ambassador, the “organic idol” to serve as a spokesperson for all those who are passionate about organic agriculture and products.

How to be the next (well, first) Organic Idol:

Through May 31, visit the Organic Institute’s YouTube group and submit a 30-second video explaining “the moment you realized organic was worth it.” Heartfelt, creative and quirky videos are welcomed and encouraged. I’d get your kids involved if I were you – organic littles are cute!

Here are two examples; the first video I like in spite of the cheesy elevator music because Mr. Joseph gets his point clearly across without a lot of fluff. Note the music is REALLY bad. I kept waiting for something hilarious and melodramatic to happen.

This second video I also like because this gal has a good media personality I think. She seems chill and I like that she went to a Farmer’s Market.

I really wanted to see a super funny video but alas, no. Most folks seems serious or nervous in their videos so far OR discussed stuff outside of organics. My point – if you’re a kick ass video star, with a great personality, you’ve got a shot at winning.

After you post your video…

• Once your video is posted, tell your friends to view it. The Organic Institute’s board will consider the top 12 videos with the most views by May 31 as the initiative’s finalists.

• At the All Things Organic trade show in June in Chicago, members of the Organic Trade Association will select from the 12 finalists who they feel is the best fit as the consumer ambassador.

What you’ll win:

Of course you get to be an organic idol but you’ll also score a trip to Washington, D.C. (with a guest) to visit the U.S.D.A.’s organic People’s Garden and participate in other activities. Plus you’ll be featured in the Organic Institute’s next consumer education campaign, currently set for fall 2009.

Click here for official contest rules or learn more.