Blame your shopping on your hormones

If you need a good excuse to spend money, researchers may have your back.

I don’t have access to the study, but I found this article, Women’s monthly hormones affect shopping . In it, the author discusses a survey done by Karen Pine, a professor and researcher in developmental psychology at the University of Hetfordshore, in the United Kingdom.  Professor Pine is also the author of Sheconomics .

According to the survey, women tend to overspend around the time of ovulation. The survey involved 443 women and Prof. Pine found that of 153 women who bought impulse buys around the time of ovulation, 2/3 of them overspent by more than $35.00, with some spending more than $350.00.

The reasoning, according to Prof. Pine is that they may be buying things to make them feel better about themselves.

What do you think?

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