Change the Statistic!

October is National Breast Cancer Awareness Month and in lieu of this “celebration” the American Cancer Society and Siemens Medical Solutions have partnered on a national multi-media and social networking campaign to encourage women to get their yearly mammograms.

The said campaign, called Change the Statistic – aims to get women across the country to promise to get their annual mammogram by tapping into the popularity of online social networking, encouraging them to virally spread the message along to their loved ones.

Change the Statistic is a rich online resource designed to create a nationwide network of women who make a “virtual pledge” to get their annual mammogram, and inviting them to tell their own personal story behind why an annual mammogram is so important to them.

I think all women should check it out.