Well, in the beginning is was for the money savings. Since my baby had seizures and did not get the DPT, but the DT instead he had no protection for pertussis. At that time our county was having a pertussis epidemic.

Because I had to be careful of him being exposed to pertussis, I could not put him in infant daycare. I then calculated how much it would cost to hire a nanny. I figured out that the nanny would be bringing home more money than I would net from being an engineer. So I quit my job, and our household income was cut in half.

I have honed penny pinching to a fine art (which includes not giving business to silly people like Mike the zeolite spammer). We held off getting a car to fit the entire family until after we finished paying for private speech therapy.

I think my pennies may be better spent elsewhere.

Cheers

There seem to be, at least at our local health food store, Whole Foods, even Trader Joe’s and a pile of places online, but perhaps the difference is the “lifestyle branding” angle–like Harley Davidson, Ralph Lauren, Nike, Ikea, Old Navy, etc. That “what kind of person am I?” thing. Hook or build a demographic through identity-building and leave the possibility of future expansion based on brand name, not specific product(s).

One possibility of how BSP may be looking at this when pitching JMc’s product line, Licensing’s Walk of Fame

I also put the one and only stupid copy of sMothering magazine I ever bought into the recycle bin. I also use canvas bags for shopping (I am making several for holiday gifts).

I also believe it is better to practice preventative medicine by vaccinating my children for things like pertussis, influenza, tetanus and pneumonia.

Ms. McCarthy is going to have to work very hard to get any of my money!