COOL Empowering Food Shoppers

The more information we gain about our food, the more likely we’re able to make healthy choices. In the US, new regulations under COOL (country of origin labeling) became effective on March 16, 2009.

The new rule means that muscle cuts and ground beef, lamb, chicken, goat and pork food packages must carry a country of origin label.

COOL also now applies to wild and farm-raised fish and shellfish, as well as fresh and frozen veggies and fruits. In addition, the rule covers macadamia nuts, pecans, ginseng and peanuts.

Processed foods are exempt from COOL, and restaurants aren’t required to follow the rule. However, if your grocer fails to comply with COOL, the business faces a $1,000 penalty per violation.

The new, long-fought-for food rule puts more knowledge at the fingertips of food shoppers. Consumers should no longer need to guess where their spinach is grown.

COOL will allow shoppers to choose foods grown closer to home when possible. In cases of food contamination, consumers may not have to wonder whether the food they’re choosing is from an affected area.

Have you noticed new food labeling for certain meats, fruits and vegetables?

Source: USDA

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