Dermagenetics Face Cream Tailored to Your Genes
If you think La Mer face creme at $145 for 1 oz. is expensive, get ready for Dermagenetics face cream that costs a minimum of $480 including DNA testing. According to Daily Mail, Goldie Hawn, Meg Ryan and Teri Hatcher are all customers.
Dermagenetics claims that generally available face creams have ingredients in the wrong proportions. If there is excess product left on our skin that we are not able to metabolize, they will cause build-up and possibly unwanted toxins. (For real? Maybe the way to avoid this would be to not use any moisturizer at all although I’m sure my friend Christina would definitely not agree.)
John Souzais, a spokesman for Dermagenetics:
Everyone is so used to going after the ingredient of the week, but the problem is they don’t know if their skin is capable of metabolising that ingredient. The only way you can know is if you have a genetic test. There are no secret ingredients in our skin-care and, in fact, we basically use the same ingredients as other companies.
The difference is that we re-proportion the ingredients to precisely suit the individual’s requirements. Every few months, major cosmetics houses single out a new active ingredient and make it fashionable.
Using data from select genetic markers (single nucleotide polymorphisms or SNPs), Dermagenetics will determine a specific client’s genetic propensity for:
- Collagen breakdown
- Photo-ageing
- Wrinkling
- Skin ageing
- Their skin’s ability to tolerate environmental pollutants
- Overall skin health
Just reading this list is slightly depressing. I’m afraid I might not be aging fabulously considering that I’ve got more wrinkles, more freckles, and more gray hairs than just a few years before. If I were a celebrity, I might consider such pricey, personalized beauty treatment to boost my physical attractiveness. But as it is, I’ll just have to rely on my personality and charm instead.
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My understanding about skin care, and my personal skin care strategy has been that the most important thing you can do to protect your skin from premature aging and cancer is to apply a good sunblock every day before going outside.
river2sea72: I agree. I noticed, however, tanning is still very popular in the UK. Most people here don’t like to be pale and those suntanning salons are all over the place.
Do you think it is really possible, is there really enough known to be able to analyze someone’s DNA and making a lotion that really makes that much difference? I’m pretty skeptical about that.
Trisha: There are a number of metabolic genes known but as to custom-made creams that take into account people’s various metabolic activity, I’d guess that the effect would not be much different than other moisturizers and lotions. Of course, if I got a chance to try it out, I’d be able to see firsthand. But then again, I’m not sure if I’d want them to have my genetic information stored on file.