Do You Know What Your Kids Are Drinking?

Do you remember the Cocaine Energy Drink that came out a few years ago? There were many complaints about the product name and last summer FDA finally pulled the drink from the shelves stating Redux, the makers of the drink, were “illegally marketing the drink as a street drug alternative.” Apparently the can labeling said things like “Speed in a Can” and “Liquid Cocaine,” which I guess was false advertising since there was no actual cocaine in the drink.

Now there is another new energy drink that is really pushing the First Amendment right to free speech. It’s called Blow Energy Drink. You can order this “drink” online. It will be shipped to you in a styrofoam cube that resembles a brick of cocaine. It contains the “blow” in a vial like you would expect to receive cocaine from a drug dealer. It also contains a mirror and a credit card. The consumer can pour this powder in to any drink they want to get a burst of energy (i.e. as much caffeine as three cups of coffee). Depending on which package you choose, it also comes with stickers and tattoos or a t-shirt. Their website blares rock music and has photos of scantly clad women. Plus they also have a Myspace page.

The company says their target audience is not teenagers, but rather young adults in their twenties. And those in their twenties may be swayed by the “rockstar” lifestyle this product portrays, but it doesn’t take a rocket scientist to know this will also appeal to rebellious teenagers who also want to live that “glamorous” lifestyle. And stickers and tattoos? That’s teen all the way.

I don’t need a product that makes illegal activities look cool. I don’t need my teens pretending to make lines of cocaine on a mirror with a credit card. I don’t need my teens drinking 240mg of caffeine. Hopefully my teens don’t discover this energy drink any time soon.