Fresh Caramel Icecream
There seems to be a thing about Nama food in Japan. From what I can work out Nama is either fresh or alive and so it is natural that every food producer wants to get on the bandwagon promoting their product as Nama. Although I draw the line at Nama Caramel icecream that is so blatantly not fresh or alive that it makes it all a joke. Although it tastes good and is definitely worth eating I feel like boycotting the product simply because of the misleading advertising (not that I really believed it in the first place).
nama generally means raw, in reference to foods. thus, in packaged foods it means that is is unpasteurized, or unprocessed (to a degree), raw, or like you said, alive or fresh.
I’ve usually seen it to mean natural or raw.