Frito-Lay’s New “Pinch of Salt” Snacks

You’ve surely noticed that food manufacturers are increasingly looking for ways to make their products healthier without sacrificing flavor. We applaud these efforts.

One of the latest products to streamline its health profile is Frito-Lay potato, tortilla, and corn chips. Their new “Pinch of Salt” line, just rolled out in March of 2008, features from 30 to 50 percent less sodium than their traditional products, depending on the product. I tasted both the potato and the corn chips and enjoyed them. In fact, I prefer the low sodium corn chips to the original, which I always found to be overly salty.

Are low-sodium snacks a good alternative to fresh fruit and vegetables. No, of course not. But such products are a step in the right direction and a good substitute for traditional, high-sodium chips.

^{(photo courtesy of Frito-Lay)}