Handmade Happenings…Effective Promo Terms

Sometimes the terms you use to promote arts and crafts events (or any event) have much to do with how they’re received or the attention they get.  I saw the term “Homemade Happenings” for a listing of participants in a community open house of craftspeople in that area.

Image: sxc.hu

It caught my attention.  I like the term “Handmade Happenings” a bit better because I’ve discovered that people often regard something “handmade” as more professional than “homemade.” But that’s a matter of opinion.

However, the term in the promotion captured my attention more readily than “arts and crafts fair, arts display, crafters fair.” I went on to read more of the announcement, then realized this could be a discussion on my blog.

The terms you select for promotional purposes, the name for your arts and crafts business, your blog, and events you arrange stop people in their tracks or leave them untouched.  Perhaps “homemade happenings” wouldn’t have stood out for you, but it did me.  Some of it was the alliteration of words and then the picture of crafts people gathering with their creations.

How have you used catchy words and terms to call attention to your art or craft, whether it’s simply something you’re displaying or items you’d like to sell?