Is Bally Total Fitness Really That Desperate for New Members?

Bally Total Fitness must be hurting for membership despite their 30-days-before-and-after commercial campaign, because now they’re busting out the vacation giveaways. (Granted, membership isn’t required to enter, but that’s right up there with Coke’s “no purchase necessary to win” policy. But who wins? Someone who drinks Coke. I digress.)

So what’s the deal with declining health club membership? Have the clubs grown too fast? Or are people finally realizing that they don’t need to spend $30+ every month to get healthy? What do you think?

Contents © Copyright 2007 Kristen King