Lavalife turns matchmaking into Internet empire
January 18, 2006 by gayla
Filed under Relationships
“What makes women feel good?”
That question, says chief executive Bruce Croxon, is at the heart of his Toronto-based business, Lavalife, North America’s pioneering online dating service. With its slogan, “Where singles click,” Lavalife facilitates the exchange of 1.3 million messages a day.
Sold in 2004 to Vertrue Inc. of Stamford, Connecticut, for $175 million, Lavalife — like Tim Hortons when it was sold to Wendy’s in 1995 — retains its name, Canadian headquarters and sense of identity.
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