Marketing To Mom
Is this mom-marketing focus good or bad?
“We know it’s important to spend time with family, so lots of us feel guilt when we can’t stay home and cook complete meals all the time,’’ said Ellen A. Schwarz, a 28-year- old mother of two who sits on KFC’s council. By ignoring the fact that KFC’s food can lead to heart disease and obesity and instead focus on giving dear ol’ momo the emotional security or serving fast food to her family the ad industry wants to send a long lasting message. To sum things up, marketers want to show that they feel compassion for mom and know how life is for them.
I’d feel more guilty about serving my family a grease loaded dinner more than I would a can of spaghettios. Ok, maybe that’s not the best comparison, but you know what I mean.
What about this kind of mom-marketing?
http://picturethis.clubmom.com/picture_this/2006/09/picture_nintend.html
I’m a Nintedno Ambassador and the party they hosted at my home really rasied some questions within the gaming community and beyond. You can see what I think of it here.
http://maypapers.blogspot.com/2006/09/can-wii-talk.html
Mom-marketing is a very interesting issue these days.
I can appreciate their focus on moms, but it may be just a little KFC-focused.
I’m all for worrying about moms, but creating user value rather than trying to trick them into doing what you want might be more appropriate.