Martha Stewart Hits 500

Martha Stewart is getting ready to reach a milestone, her 500th episode.  She recently spoke with Choire Sicha of the LA Times:

So you are doing your 500th show!It’s coming up. March 20 is the 500th show for the “Martha” show, this new show with a live audience. Of course I’ve done thousands more.

That’s a lot of TV.

We have a wonderful library of amazing segments, all pretty much evergreen how-to segments. That was my goal when I started out in television. The older show can be broken up in smaller segments that everyone likes to watch on their iPhones, their hand-held device — if they’re in a grocery store and they want to figure out how to make escarole soup, they can dial up “escarole soup.” Soon they’ll be able to do this. Martha will show them how. That’s what it’s all about. And ultimately that’s where it’ll all be going.

Ah. I wanted to know how you were ready for the future.

We’re very planned out. It’s been planned for a very long time. . . . The content will be available as a total show. We’re now on video-on-demand on Comcast and soon to be on Time Warner Cable. We’re the most popular of the video-on-demand on Comcast in the home and food arena. We have several hundred different segments available now. We’re selling a million a month of segments. That’s very, very good. Evergreen is the key word!

Read more about Martha’s blog, her yoga training, and her 900 chicken eggs a week.

Martha Stewart’s 500th episode airs Thursday, March 20th.  Check your local listings.