Martha Stewart Is On The Move

Martha Stewart is a prime example of how you can’t keep a good woman down, or at least a rich one.

Martha Stewart Omnimedia saw a fourth quarter growth of 15% with an increase revenue in 2006 of 36%.  According to the company most of the revenue is due in large part to advertising sales, but a large part is due to the wider goals the Home-keeping Diva has in store for 2007.

So, not only do we have home-keeping books, cookbooks, three + magazines, 2 shows (Everyday Food on PBS), the Empress of Perfection now has contracts with Michael’s Craft Stores and Macy’s Department Store.

According to President and CEO, Susan Lyne:

We are on track to deliver another strong performance in 2007. This is an important year for us as we continue executing on our strategy to diversify our revenue streams and broaden our channels of distribution. In the coming months, we will be launching many of the new Merchandising initiatives announced in 2006, including our Martha Stewart Collection of home products at Macy’s and on macys.com in late summer; our Martha Stewart Crafts line at Michaels’ more than 900 arts & crafts stores in May; and our Martha Stewart Colors paint program with Lowe’s beginning in March. We are also introducing our new website – offering a rich multimedia experience, with enhanced search and guided navigation to expose the most relevant content from our site and the web; our digital offerings will continue to evolve throughout 2007 with features that allow for greater personalization as well as social networking and community.

To learn more go here.