Martha Stewart To Save Macy’s
May 21, 2007 by Tracey Thompson
Filed under Recipes
Macy’s is banking on the upcoming Martha Stewart Collection to get their Home Department out of the red.
The home department revenues in all the Macy’s, Inc. stores, including May and Marshall Fields stores, have been on the decline for awhile.
According to Home Textiles Today:
The slowdown in its home division “has had a significant impact” on the company’s total business, which has not been robust. Home accounts for 15% of Federated’s total revenues.
The home challenge has been felt in all divisions of the Macy’s Group, but especially in the May Company and Marshall Field’s units. “We are counting on Martha Stewart; the price points are important and reachable” for all the company’s divisions, he said.
