More About the Naming of Cardiac Stents

Earlier this week, I was intrigued by a story in the St. Paul Pioneer Press about the naming of cardiac stents. Diane Prange at the Strategic Name Development Product Naming Blog has more about the history and process of selecting names for cardiac stents. It’s a fascinating glimpse into the logic of naming one of the most important medical devices used in cardiovascular medicine today.

Tags: product naming, cardiac stents, stent, heart, heart disease, diseases, illness, health, medicine