New on the Market: Pop Culture Probiotic Bars
A new probiotic bar said to contain 10x more live culture than yogurt has been released to the market. Pop Culture Probiotic Bars contain GanedenBC30(TM), a patented probiotic strain that can survive baking and manufacturing processes, remain viable even if unrefrigerated, and –take this– withstand the acidic stomach environment. Apparently, the secret lies on the bacteria being protected by a “naturally-occurring hardened shell of organic material”.
I can’t find information on what bacteria they are using (would be good to know what they’re putting in your food, wouldn’t it?) and what this organic material shell is made of. If this material is so tough to withstand baking and other processing, as well as stomach acids, I wonder whether the bacteria are ever released into the gut at all. What good would it do in a tough casing like that?















Hello I am the business development coordinator at Ganeden Biotech. I wanted to take a moment to address some of the unanswered questions in the blog above. The probiotics added to the Pop Culture bars are GanedenBC30 which are a strain of Bacillus coagulans. What makes GanedenBC30 different from other bacteria is the fact it is a spore-former. The bacteria acts like a seed. It is in a dormant state through the manufacturing process, shelf life of the product and through the stomach. Only when the bacteria meet the proper conditions will it grow just like a seed. The intestines is where the bacillus coagulans can thrive and improve the digestive and immune systems. For more information on GanedenBC30 and Bacillus coagulans you can go to http://www.ganedenlabs.com
Non-human derived from probiotic strains don’t survive in the gut more than 3 days anyway. People are wasting a lot of money because they don’t know this. Human derived strains are the only probiotics that can actually colonize the human gut, the others just pass through. Google “comparative survival of human and animal derived probiotics” (or something like that) and you will be enlightened.