Pandemic Flu Forum – Preparing for Persuasion
May 27, 2007 by Grace Ibay
Filed under Diseases & Conditions
The Pandemic Flu Leadership Blog is a five-week long blog campaign to help Americans prepare for a coming pandemic. Each week, a question will be posted and guest bloggers will write about the relevant issue at hand. Comments are open and welcome from everyone.
Nedra Weinreich of Spare Change talks about “Preparing for Persuasion”. The toughest part of pandemic preparation is getting the community involved and “putting the pandemic into the public consciousness” enough for them to want to make changes. How do we persuade people to do the right thing?
1. Education. Provide facts and statistics about pandemic and bird flu.
2. Coersion by passing laws or enacting policies. It may be necessary to enforce quarantines.
3. Social marketing. Appeal to a person’s values and emotions by “selling” the desired bahaviors. “The marketing approach also offers us a strategic way to think through all the aspects of convincing someone to take action”.
Tags: pandemic flu, preparedness, pandemic flu leadership forum
