Part 1 – Selling House Using the 5 Senses

Selling Your House (especially in a Tough Market) is no different from a whole range of other activities where first impressions are ‘oh so important’.

A good way for you to create that all important favorable first impression is to use the five senses as your checklist. The vast majority of us are blessed with five senses; seeing, smelling, touching, hearing and taste.

Here’s my sensory checklist for creating that vital positive first impression:

Seeing

There’s an old saying that a picture tells a thousand words – make sure your picture is fabulous and remember the garden, if you have one. It is as important as the house itself – lawns cut, edges trimmed, driveway swept and flowers in bloom.

The house itself should sparkle – washed down, painted where required and generally welcoming with appropriate warm lighting and a comfortable temperature.

Smelling

Both good smells and bad smells are important; it’s all about ‘eliminate the negative and accentuate the positive’. So what are the big negatives? They are:

• pet
• smoking and
• cooking odours

Nothing is more off putting than walking into a smelly house so if you do nothing else, get this right. You can get professional help if you hae to, to avoid smelly cooking pre-viewings and make sure you air your home well.

On the positive side they reckon the two best smells that really create that good impression are the smell of freshly baked bread and fresh flowers.

More in my next post but ’seeing and smelling’ are the two biggies of the sensory first impressions.