Paul Mitchell’s “Head For Change” Campaign

Paul Mitchell is among the latest corporations to emphasize what their company is doing to offset their carbon footprint and make the world a greener place.

I was skeptical when I started seeing their new “greener” focused ads around Earth Day, but then I took a look around the new Paul Mitchell Head for Change website. It does what all good marketing websites do – highlights their new tea tree shampoo and conditioner and other products, but check out the “planet” section. Each page there contains environmental myths and facts (i.e. myth: planting a tree makes a city look good but won’t do a thing for me/fact: one mature tree can make enough oxygen for four individuals), a statement about what Paul Mitchell is doing to help the situation (Working with American Forests to plant a tree for every bottle of product sold) and a list of how readers can “Act Now.”

You can enter your email address for a chance to win some free samples (I did.) Or you can wait until Tuesday and go to www.dominotogo.com to enter its “Head for Change” contest where you can win a package that includes Paul Mitchell gear and all other kinds of green goodies (organic bedding, consultation with a green expert, $500 wardrobe from a green clothing line and more).