Should We Brand or Not Brand Our Quilting?
January 31, 2009 by Mary Emma Allen
Filed under Home & Living
Branding has become a buzz word in recent years…developing a word or phrase that is associated with one’s name or business. We see it in many businesses, with individuals and even in political campaigns. For instance, the word “change” became a catchy brand or buzz word in the Obama campaign…one that really captured the attention and imaginagion of his followers and some who were “sitting on the fence.”
Des Walsh, at Thinking Home Business, has a thought provoking post, Just How Valuable is Personal Branding. Here Des differentiates between business and personal branding. Is there a need for either? When is one better than the other?
It got me thinking about the differences. I recalled hearing that if you’re developing a business you may want to sell, don’t lock it in with your name. That may be a disadvantage when selling. Also, the new owners might take it in a direction you’d prefer not associated with your name.
When you’re an author, artist, designer, etc., your business generally would be associated only with your name since you’re the one who does the creating. So, in that case, branding yourself and your name could be an advantage.
What have you done about branding and name recognition?
I’m glad to learn that I did something right in using a catchy phrase rather than my own name for my website
Not that I ever want to sell it. I’m having too much fun crafting and sharing.