This season, vegan is in!

The New York Times published an article today about the rising popularity of vegan high-fashion clothing.

“People are more conscious today of what they’re wearing, why they’re wearing it and how it affects the environment,” said Robert Burke, a fashion retail consultant in New York. To ignore such issues “is not sexy today,” he said.

Designers such as Stella McCartney are bringing vegan style to the masses, trying to appeal to more than just hard-core vegans. The movement can be seen in both high-end and low-end brands.

Six months ago Denise Mari opened Organic Avenue on the Lower East Side. “At one time being vegan meant focusing on what you had to give up,” she said. “Today we’re stepping beyond the mundane what-you-need-to-survive approach” and concentrating instead on “how to make this a fun lifestyle that other people can relate to.”

Why, that’s exactly what I’m trying to do with my vegan diet! But please note, you will not see me buying $700 cruelty-free-silk suits any time soon. I have a feeling I’ll never be able to relate to that.