Using Flyers to Promote Alzheimer’s Events

 Do you use flyers for advertising Alzheimer’s events?  Or if you’re an author, do you ever promote your book about Alzheimer’s with flyers?

I’d never realized how much more there is to using flyers than simply handing them out, either through the mail, at your place of business or to friends and family. Check out Yvonne Russell’s guest post, How to Get the Most Out of Your Advertising Flyers, at Home Biz Notes.  Here she offers many tips for utilizing and tracking the effectiveness of different types and colors of flyers.   

Yvonne is writing here about using flyers for your business.  However, when promoting Alzheimer’s awareness events, programs at a nursing home, talks at a hospital support group, you’re trying to reach an audience.  Some of the tracking and analyzing suggestions Yvonne offers are effective here, too.