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Sunday, November 8th, 2009

Using Postcards for Craft PR

June 29, 2009 by Mary Emma Allen  
Filed under Home & Living

 

Image: sxc.hu

I’ve used postcards to publicize my books and take orders.  I recently read about an author who has expanded the use of her postcards.  It got me thinking about ways to utilize this form of PR for other art and craft work.

Print a picture of your craft, book, painting or other art on the card.  Then develop the back for:

  • Grand openings
  • Sales announcements
  • Order blank for taking orders 
  • Information about you
  • Classes/workshops
  • Event announcements
  • General news

Carry the cards with you.  Mail them out.  Have them on a display table at an event.

How do you creatively use postcards in your crafting business?

(Image: sxc.hu)

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  1. [...] written an article at Blisstree’s Arts and Crafts section about Using Postcards for Craft PR.  Here I mention various reasons to utilize this method  for business and for personal [...]



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