“Babies are born to be breastfed,” is the slogan that residents of Herkimer County in upstate New York saw for three months.As a result, 69 per cent of men and 46 percent of women surveyed said that they would be comfortable with having their baby breastfed in a public place. Before the campaign those numbers were only 54 per cent of men and 35 per cent of women.

The slogan campaign was led by the Healthy Start Partnership of Herkimer County, a coalition of health and nutrition professionals to promote breastfeeding and attitudes toward breastfeeding. The campaign was inspired by findings that women who breastfeed are more likely to shed their pregnancy weight gain and that breastfed infants are less likely to be obese later in life.

Post from: Babylune