Guilty Pleasures: New I Can’t Believe It’s Not Butter Baking Sticks

When the rep from I Can’t Believe It’s Not Butter contacted me about reviewing a new product I was leary.  I mean, I always say use real butter, right?

Well I still think that there is nothing that can compare to real butter.  BUT I also know that some of us could stand to lose a pound or two, or ten. Some of you are on special diets because of your health, and some of you prefer to not use butter.  I get that.

So, I agreed to try the product.

I Can’t Believe It’s Not Butter Baking sticks work like butter in your baking recipes.  They measure the same, they even look the same.  But do they work the same?

I chose to make an Earl Grey and Lemon Tea Cake with the sticks I got.  A tea cake is simple, the lemon and Earl Grey would be flavorful enough to handle any loss of taste from the lack of butter.

I will post that recipe in a few minutes.

The flavor was great.  It held together well and the crust browned nicely.  The only thing negative that I can say is that the cake was drier than usual, although not horribly dry.   Some of the moistness was gone and I can only attribute that to the difference between the I Can’t Believe It’s Not Butter and the real butter.

I will say that if you are looking at lowering  cholesterol and saturated fat in your diet this product is a great way to do it.  I would use it again if I was ever concerned about my cholesterol.  It has 0 transfats per serving (unlike margarine) and has 3.5 grams of saturated fat to butter’s 7 grams (per serving).

Should you use it?

If you don;t use butter for whatever reason then this is the best substitute that I have tried.  It will be available at your local grocer in February.

image:marye audet