After I posted about the Advertising of Infant Milk, two commenters mentioned how much they liked the Medela commercial that has been running on the Discovery Health Channel. Curious to see the “breast milk commercial” myself, I found the 31-second ad on Medela’s website. (Go on, watch it. I’ll wait. Then come back and let me know what you think please!)

What do you think of the ad? My first thought was, “Way to go Medela! You actually showed actual breastfeeding, on television!” (Yes, actually, that is how I actually thought it LOL). Apparently though this version of the ad is …read more

Ever since the first artificial baby milk became commercially available in 1867, the infant formula makers have battled for market share — battled amongst themselves and battled against breastfeeding. At times it seems like breastfeeding is losing that battle in spite of a clearly superior “product” and a price that can’t be beat! Why is that? Well, when we examine why breastfeeding rates are not where we would like them to be, we can certainly look to questionable birth and hospital practices, poor breastfeeding support, and lack of proper education in the medical community. In the end though, the battle …read more