Betty Crocker Introduces Gluten-Free Mixes
August 17, 2009 by Heather R.
Filed under Chocolate News, Chocolate Products
General Mills’ Betty Crocker brand is rolling out four new gluten-free products to store shelves this summer. The products include favorite mixes such as devil’s food cake mix, chocolate brownie mix, chocolate chip cookies, and yellow cake mix.
The increased demand for gluten free products has been on the rise for many years, and for those who suffer from celiac disease or just want to eat gluten free, these dessert mixes are a great addition to a growing market.
Celiac disease, an auto-immune disorder that causes digestive distress in individuals who eat any form of wheat flours, affects approximately 1 in every 133 people in the United States, including children and adults:
Celiac Disease (CD) is a lifelong, digestive disorder affecting children and adults. When people with CD eat foods that contain gluten, it creates an immune-mediated toxic reaction that causes damage to the small intestine and does not allow food to be properly absorbed. ~ celiac.org
The mixes are made with rice flour in place of traditional wheat flours, which is an acceptable grain for those who suffer from the disease. The products are also produced in a gluten free environment.
Have you tried the new dessert mixes?
[image: betty crocker]
My little girl has Celiac’s Disease. We tried the cookies and brownies so far. I was a little skeptical about the cookies but they turned out ok. The brownies were AWESOME!!! You can not tell the difference. So grateful that more and more manufacturors are tapping into the gluten free market. Thanks!