In the suit, Mars, who is asking for a jury trial, claims the Hershey ads for Bliss, which began airing in October, copy the Dove ads by using “an image of a silky scarf-like image, a pillow shape emerging from a pool of chocolate, a series of laudatory words displayed in a distinctive white and gold cursive script …[and] an image of the head and shoulders of a smiling woman with long brown hair.” The Dove ads have been airing since March 2008.

The suit also claims that at least two former Mars employees who worked on the Dove advertising campaign were hired by Hershey and helped create the Bliss chocolate commercials. Ouch!

I can’t seem to find the Hershey ad online, but I have noticed the similarities when it’s been on TV, and figured it was a rip-off on Hershey’s part. Personally, I prefer Dove anyway since the Hershey’s tastes like, well, Hershey’s.

[images: amazon]

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However, Dove sent me some samples this past week and I’ll admit, I’m very glad they did! I hadn’t realized that it was white chocolate and dark chocolate, with bits of peppermint candy in the white chocolate half which provides a bit of a nice little crunch.

Like the rest of the Dove Promises chocolates these have little quotes on the inside of the foil wrapper, though these have holiday entertaining tips from Martha Stewart instead of the usual uplifting or inspirational thoughts.

These are great as little treats on their own, of course, and while I snacked on one I thought they’d also be great chopped up into chunks for cookies or brownies. Like any Dove chocolate I’ve had, they’re smooth with a real chocolate taste, which is more than I can say for the majority of chocolate you can pick up at the grocery store!

[image: dove]

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I need to find or take the time to make some lemon curd because these really sound amazing! Phyllo dough can be found in your freezer section at the grocery store.

Lemon Meringue Tarts with Dark Chocolate

12 sheets (one package) phyllo or strudel dough
3 tablespoons melted butter
12 pieces Dove Dark Chocolate Promises
3 large egg whites
Pinch cream of tartar
1/2 cup sugar
3 cups prepared lemon curd

~ Preheat oven to 350°F.

~ Place 1 sheet of phyllo dough on counter (cover rest in damp cloth and plastic wrap). Very lightly brush sheet with butter. Cut sheet into quarters and stack on top of one another. Transfer stack to muffin tin, pressing dough into sides and bottom of cup. Repeat process with remaining dough. Bake in preheated oven for 20 minutes. Remove from oven.

~ Place one Dove chocolate on bottom of each tart shell, return to oven, and bake for 5 more minutes. Remove from oven and cool tart shells in pan.

~ Prepare meringue by beating egg whites and cream of tartar in a clean bowl until frothy. Begin adding sugar 1 tablespoon at a time until egg whites are opaque and shiny. Reheat oven to 400°F.

~ Spoon equal amounts of lemon curd into tart shells. Divide meringue among tarts, covering filling completely. Bake in a preheated oven at 400°F for 5 minutes. Hold at room temperature until ready to serve.

[image used with permission from dove chocolate]

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The three winners of the Dove are:

~ Jess, whose favorite Dove is “The dark chocolate is alright, but the best thing Dove makes? Ice Cream.”
~ Carrie, whose favorite Dove is “I haven’t tried anything but the plain dark chocolate, but I loved it.”
~ Aimee, whose favorite Dove is “My favorite has been the dark chocolate bars, but this may just take over that top spot!”

The winner of the See’s gift card is:

~ Jessica, who says her favorite See’s is the rum nougat (Jessica, you’re definitely not the only one!!)

Congrats to all!

Emails have been sent to all winners as of 10:00am PDT. Winners have 24 hours to respond before a new winner is chosen.

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The decadent duo of Dove’s new chocolate and peanut butter will be going to three lucky winners!

To Enter:

Leave a comment here telling me what your favorite Dove chocolate product is. That’s it!

….

~ Contest ends Friday, May 1 at 5:00pm PDT. Three winners will be randomly drawn and notified by email, and will have 24 hours to respond before a new winner is chosen.

~ Giveaway open to U.S. residents only.

~ Three winners will win one 8.5 oz bags of peanut butter Dove chocolates.

[image used with permission from M&M's]

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But now they’ve gone and done it with Peanut Butter Dove. I was sent a bag this week and I’m not ashamed to say that it doesn’t seem to be lasting very long. The Dove chocolate is as rich and smooth as it always is, and the creamy peanut butter center is absolutely perfect.

One of the complaints I have with other peanut butter-filled chocolates (even See’s) is that there isn’t enough salt in the peanut butter. Reese’s seems to be the only one who’s gotten it right over the years, but I’ve noticed that even they seem to be cutting back, and that distinctive little bite from the salt in the peanut butter isn’t as noticeable anymore.

It’s a weird thing to complain about — not enough salt in my chocolate — but without it the peanut butter usually tends to fade into the background, which is just sad.

However, this is not the case with the Dove Peanut Butter chocolates. The amount of salt in the peanut butter is perfect — in fact, when I tried the first one I looked at my husband and said “They got it right!” and he agreed.

Each 8.5oz bag contains individually wrapped little squares wrapped in foil with the trademark Promises inspirations printed on the inside. Though they’re technically not set to be released until May, I’ve already seen them on the shelves at my local WalMart and a grocery store for about $3 a bag.

Check back over the next few days — I’ve got a few bags to give away!

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