With Green M&M’s, that is! Mars/M&M’s have decided to shake up the standard pink and red in the candy aisle by introducing single color packs of green, counting on the myth and innuendo of “the green ones” to make an impact this Valentine’s Day:

What is it about The Green Ones? Legend has it The Green Ones are an aphrodisiac; rumors of their special powers have been circulating since the ’70s. In fact a certain perm-bearing early ’80s rock star had it in his contract for three pounds of Green M&M’S Chocolate Candies backstage for, uh, “inspiration.”

The color green has a strong place in history, long associated with love and fertility. Green is also associated with energy, youth, growth, hope and new life. In the 15th century, green was the preferred color for wedding attire and the Celtic symbol of fertility was The Green Man. Today, green is considered an emotional stabilizer and pituitary stimulant.

In the past, Mars has acknowledged the myth of the green ones and have assured consumers that they contain nothing special or different than the other colors. I think it’s great that they’ve decided to finally embrace it!

The Green Ones, available in plain and peanut, go on sale this week at retailers across the country and will be available until Valentine’s Day, February 14.

[images: Mars promotional]

Post from: Chocolate Bytes