What Would You Do For a Klondike Bar?
June 26, 2009 by Heather R.
Filed under Chocolate Links, Chocolate Products
Just in time for summer, Klondike has announced that six of their stickless bar varieties will be getting a thicker chocolate shell.
To celebrate, they’re launching the “What Would You Do For A Klondike Bar NOW?” campaign with interactive online “Micro Bytes” to demonstrate just how far ice cream fans will be willing to go for the improved treats – or to just provide some entertainment during snack time!
The Khaki Pants Pete Online Video Game is modeled on the concept of 8-bit video games from the ’80s where characters face a series of “eyebrow-raising” challenges. Chapter 1 launched this past week on Klondike’s new Web site, KlondikeBar.com, as well as on Klondike’s Facebook Fan Page. Additional chapters of the game will launch every other week this summer.
You can also use Klondike’s Facebook “Roast-A-Friend” Application, a light-hearted and comedic Facebook app that will allow users to put their friends on the hot seat to find out how thick their “shell” really is.
So, what would you do for a Klondike bar?
[images used with permission from klondike]
So have you tried them and is the shell really noticeably thicker?