This drug awareness ad was published by The Ministry of Public Health, in Dubai. We’ve covered this very effective marketing tactic before. It knocks down your immediate expectations associated with the image, subconsciously opening your mind a bit, while delivering its anti-drug message.
I think this is a great marketing technique. Nike is a big name right now with skaters and teenagers in general. If we can link the idea that it’s “hot” not to do drugs, we might get our teens attention.
I think this is a great marketing technique. Nike is a big name right now with skaters and teenagers in general. If we can link the idea that it’s “hot” not to do drugs, we might get our teens attention.
April Shipowick
Looks like sloppy stitching more than a white powder to me.
Very good idea!