MDjunction Link-O-Rama

This was in my email box yesterday morning with “partnership” in the subject line. It was from a semi/quasi- questionable site called MDjunction via Faculty of Medicine. They were asking for a link trade.

I don’t like to do the whole link trade thing. If someone has quality content (for you guys) I’ll link to them, whether they plan on linking back or not. I also expect the same of people who want to link to my content. But a link trade tells me one thing: that you don’t think anything on this site is worth linking to unless you get something in return. This is not exactly flattery…

Now, if someone pays me for a link and it goes into my sponsors section, then you guys all know that it’s been paid for and can act accordingly. And if someone sends me a tip, I’ll check it out and assess for myself. But asking for a link trade is different. Anyway, before I get off on a rant here, back to the actual email:

I was doing a little research on MDjunction and came across this little jem. It’s pretty much the exact same story I was going to write, so I’ll just reprint it here and, er, link to the source. It comes from The Saga of Runolfr.

Once again, the subject matter for a skepticism article has come right to my email box. I received the following missive recently:

Hi,

I think your site and MDjunction can be a good match for linking.

MDjunction does not have a link page, but we offer three way linking (better than the usual linking) from facultyofmedicine.net.

If this is of any interest to you please respond.

Thanks,
Jane Fields,
POB 200067, Pittsburgh, PA

Hey, if she wants to freely share her contact information with strangers over the Internet, who am I to stop her? It’s not like there’s any reason to assume this is a legitimate name, anyway.

A quick look at the “facultyofmedicine” site reveals what looks like an online bookstore. Someone has basically put together a list of vaguely medical titles with links to Amazon to sell them.

Browse through an extensive selection of Medicine books on subjects such as Anatomy, Cardiology, Neurology and more.

This doesn’t seem like such a bad site. It’s a simple money maker for someone who wants to make money off medical students without actually having to maintain an inventory, but there’s nothing wrong with that. Of course, scrolling down the page, what should I find as the sixth book on their list but…

Natural Cures “They” Don’t Want You To Know About Written by Kevin Trudeau

Followed by a couple more beauties like Suzanne Somers’ Slim & Sexy Forever: The Hormone Solution for Permanent Weight Loss & Optimal Living and Everything You Need to Know to Feel Go(o)d.

All these on a page titled “MEDICINE STUDENT BOOKS”. If this kind of material is included in medical school curricula, I feel I must quake in fear should I ever become ill.

They’re not all like that of course. There are titles like the Handbook of Evidence-based Radiation Oncology, too, but seeing the woo mixed freely with the substantiated is rather disconcerting.

One title is Outsmart Your Cancer: Alternative Non-Toxic Treatments That Work. The Amazon description says…

Learn the unique characteristics common to all cancers. Read testimonials from many who have completely recovered using alternative approaches. Learn why non-toxic methods are so effective and how to obtain them.

Testimonials instead of evidence; this does not bode well. I’m sure Orac can do a much better job of examining such claims than I can, but I would far sooner follow the instructions of an experienced medical doctor than the advice of someone with no medical training of any kind (and no, the author — Tanya Harter Pierce – is not a doctor).

I guess the problem that I have with this site is that it randomly mixes unsubstantiated claims with legitimate medical literature, lending an air of credibility to the unsupported CAM books.

So, sorry, Jane, but I won’t be giving you a link; I don’t want to do anything to improve your Google score. Even my readers will have to hand-key the URL into their browsers to see what I’m talking about (sorry for the inconvenience, guys).

Nicely said. Oh, and Lord Runolfr, no link-back required.

[tags] link, bait, trade, mdjunction, faculty of medicine [/tags]