Milk: The Drink of Rock Stars
April 16, 2008 by Liberty Kontranowski
Filed under A Mother's Wisdom, Children, Diets and Dieting, Drink, Marketing, Media, Web, Your Body
Who ever said that milk was not the drink of choice for rockers and other fabulous folk? If you have any doubts, check out this new ad campaign for the white stuff.
Aimed at convincing kids and teens to reach for Moo Juice instead of soda, the milk crew promises they’re not giving up on their ever-so-famous Got Milk? campaign – they’re just using the Spinal Tap rocker analogy to appeal to the younger crowds.
In the promotion, the “rock band” White Gold is out spreading the good word on milk…and taking the ad world by storm. Interesting concept and one …read more
