Aimed at convincing kids and teens to reach for Moo Juice instead of soda, the milk crew promises they’re not giving up on their ever-so-famous Got Milk? campaign – they’re just using the Spinal Tap rocker analogy to appeal to the younger crowds.

In the promotion, the “rock band” White Gold is out spreading the good word on milk…and taking the ad world by storm. Interesting concept and one that I, personally, hope will work.

But, of course, the bottom line is that many parents need to revert back to some of their old-school ways and offer milk at mealtimes, rather than sugar-laden juices, sodas and energy drinks.

After all, milk does do a body good.

Post from: Healthbolt