Well, turns out there’s an easier way to get your kids to eat their greens, yellows, and oranges.
Just give them a cool name like ‘X-ray Vision Carrots’, ‘Tomato Bursts’, or ‘dinosaur broccoli trees’ and the vegetables won’t stand a chance. They’ll be goobled up quick.

That’s the finding of a new study by Cornell University researchers. They presented 186 four-year old “X-ray Vision Carrots” and found that these pre-schoolers ate nearly twice as much as they did on the lunch days when they were simply labeled as ‘carrots’.

As researcher Brian Wansick says “Cool names can make for cool foods”. And the best of this is that once the kids started eating the carrots, they continued to eat them even on days when they were no longer labelled ‘X-ray Vision Carrots’.

Such a simple idea with great results. But I think that many mothers already knew this.

But the interesting thing is that doesn’t just work on kids. Adults too have an affinity for cool food names. For example, changing the name of seafood filet to ‘Succulent Italian Seafood Filet’ on a restaurant menu resulted in sales increased by 28% and taste rating increased by 12%.

Maybe it’s all in our mind.

(image source)

Post from: Healthbolt

So how do these hot shots plan to take you from “ketchup is my favorite veggie” to “bring on the asparagus”? They plan to introduce a second compound to produce that could inhibit these bitter-taste sensors, that’s how. Brilliant!

A mere five years is all we might have to wait to see less-bitter veggies and other products hit the market. Seems like a while, but after a lifetime of shunning broccoli, it’s surely not.

Post from: Healthbolt